Participate in our next Practice Management Webinar
"Making the Most of Your Web Site
and Other Marketing Materials"
Thursday, December 17, 2009
11am - 12pm EDT / 10 - 11am CDT / 8- 9am PDT
It's not easy to differentiate your CPA firm from your competition - but it's very important to do just that in your marketing messages, or else the market will choose firms based on low fees.
Is your Web site organized in a way that makes sense to your target audience, or is it organized based on your internal firm structure? This session will help you develop more effective messages and formats for your Web site and other firm marketing materials, as well as give you ideas for how to effectively use your materials to develop new business.
After this session you will be able to:
- See the difference between marketing messages that differentiate your firm - and those that don't - and determine whether your current messages are effective
- Talk benefits vs. features in your marketing messages
- Determine whether your Web site is organized effectively for your target audience
- More effectively use your marketing materials to develop new business
Register Today!
Earn 1 hour of free CPE credit!
Our Presenter
Lisa Rhatigan is a founding shareholder of The Whetstone Group, Inc. Whetstone provides growth-consulting services to professional service firms. Whetstone's clients include CPA firms, banks, architecture firms and business consulting firms nationwide. For these clients, Lisa facilitates growth planning sessions, develops comprehensive marketing and sales plans, provides ongoing consultation on the implementation of these plans, and manages the Whetstone resources who provide marketing services. This includes telephone lead generation, copywriting, sales tracking and database management. In addition to her client service responsibility, Lisa manages the overall daily operations of the firm including business development, client service and firm administration.